I had always walked past 'Pret A Manger' but never in it until only very recently when I was desperate for something to eat and I fancied a change from the mainstream fast-food restaurants. Once I ordered what I wanted, I grabbed a seat and was pretty much fascinated by the playful advertising posters they had scattered around the shop. They played with the idea of showing their products and offers but instead of just displaying plain photograph of (in this case) a kettle - then manipulated ingredients that they use into making it look more appealing. For this idea - they manipulated an onion into being the base of the kettle then what looks to be a chilli or red pepper for the handle.
Overall, I think these concept idea's are great way to advertise themselves not only for the products they sell but it also has the audience aware that they use organic and natural ingredients instead of processed 'stuff'.
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I'm actually really glad I decided to have a change of scenery that day, purely because I stumbled across some great advertising which will stick with me for a good while now. My favourite Ad which I saw in there was probably the 'Peacock - Eat Colourful' advertisement. (Far Left)
They used a mixture of fruit and natural surroundings to create this illusion of a peacock. The designer used what I can make out to be; A Pear, Kiwi fruit, Blueberries and Pine leaves'. Its a very colourful advertisement and is a great way to draw people in.
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