Handful of Concepts - Robinsons Alcohol.

"Create an alcoholic drink range for Robinsons Squash"

Robinsons Squash are renowned for their fruit juice's such as orange, apple, summer fruits ect. and they are available for all ages. So I thought why not create a sub-brand beneath Robinsons which is purely just for adults and not just any ordinary drink. Alcoholic drinks.
 There could be pre-made cocktails, straight spirits, ales - you name it, if it has alcohol in, then It would be applicable. Still keeping it in the distinguished Robinsons Squash bottle so it is recognisable to the market, but obviously it would have to be shelved down the alcoholic section.