Handful of Concepts - "Weetabrick".

"Making a wendy house out of weetabix."

This idea came initially from a dream I had a few months back where I used Weetabix to build a wendy house instead of using concrete bricks. Its almost like substituting the main resources we use in our day to day lives and instead using something we have to maintain our hunger levels with. After thinking over this concept I could call the new brand "Weetabricks", quite obviously it being a pun on the word Weetabix and also because the weetabix's look kind of like bricks.