I'd seen this interactive 'coupon / advert' a few months back but it didn't occur to me to talk about it until I re-looked upon it now. I personally feel that this is a great way for McDonalds to connect with the customers, it makes the consumer use their phones and virtually fill up their cups full of chips from the larger screen infront of them. Not only does it make the customer work for their food, but it also sort of brings a friendship closer together.
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