Advertising - Poster Art 150.

I found this book on our bookshelf at home whilst actually searching for the dictionary, so I started flicking through the pages to be pleasantly surprised with what was inside. The book is essentially about 150 London Underground posters from each decade / year from all the back in 1920's. I think that is a great book to reflect on the designs that were used in each decade and also you can see how as time went on, the design industry adapted to their posters making them more engaging and fun for the public as well as very informative. I have picked out a few pages from the book to give an idea of what its all about and also to show off some of the graphics used for the underground posters.

Out of the 4 that I have picked out, this has to be my favourite design, simply because it has the 'London Underground' service, mocking the taxi transport service. Whatever angle you look at it, this poster is TRUE! It's practically saying you could get a taxi and let it take you twice as long to get somewhere OR you could get the tube. I also think its a great that the designer of this poster has interpreted the taxi's as snails - for the main reason being they literally go at " snails-pace " in London. The colours added onto the snails and the overall shape of them are very close to what a taxi would normally look like to make it a bit more comical. Finally, I think that un-like the other posters which include a fair amount of text - this one is great for the reason being all they used to present the poster was the design, the underground logo and finally the the minimal amount of text. Almost because the design speaks a thousand
words and you just need that short caption
at the end to finish it all off.