"12hr Aftershave."
Now-a-days, there are all types of deodorant and anti-perspirants that last up to "24 hours of use", to save the constant use of aftershave OR perfume for us to keep on smelling attractive - why not invent a spray that lasts for 12 or even 24 hours. This way it will reduce the amount of spray needed to go out on for a night out, interview or just in general.
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